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| As our vision is strictly on helping our clients achieve, Rock Island’s team of marketing experts knows exactly which areas need attention and how to quickly integrate the right online marketing services and solutions. And since our primary goal is to assure our clients of search engine and online marketing strategies that effectively reflect their superior services and outstanding products, our high tech marketing solutions help set our clients far ahead of their competitors. To that end, we carefully identify our client’s needs and then follow up by providing the most effective online marketing solutions, making sure to enhance the overall business and operations. Whatever your industry, business or product, we make sure your company succeeds by driving revenue up and turning visitors into potential buyers. With our eyes always on the future, we provide the most comprehensive online business development concepts, advanced marketing search tools, services and the latest online marketing technology available. |
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SEM - Search Engine Marketing |
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Search Engine Marketing is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum exposure and effectiveness. This also includes selecting the right target keywords and phrases for the web site's optimum performance.
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SEO – Search Engine Optimization |
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Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines. Rock Island Group does everything to improve your presence in search engines. |
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Online Campaign Management |
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To ensure an effective online campaign management strategy, Rock Island generates web site traffic through Pay-Per-Click (PPC) and Keyword Bid Management. |
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Online Marketing Campaigns |
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Rock Island helps you reach your online marketing goals through the implementation of a dynamic online marketing campaign. We achieve that by working in close collaboration with our clients making sure we understand precisely what you want to accomplish. We then develop a plan, execute the plan and follow up by managing the plan. And finally, our marketing campaign is then measured for results. We want to be sure you are receiving a strong ROI and therefore implement strategies that track and measure your web sites effectiveness. |
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Online Advertising |
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Promoting your products and services on the Internet grows in popularity every day. Today, Online Advertisingnline advertising has become the best place to advertise, not only because is it cost effective, but because it allows a business to provide more information than almost any other form of advertising. Rock Island sets up an online advertising campaign by searching keywords, categories, promotions, blogs, chats, banners, links and many other |
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Web Site Design & Development |
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No web site will be a success unless it is visible. Rock Island will not only carefully design your web site to make sure its appearance is beautiful, but we go many steps beyond. We make sure the appearance, usability, visibility and navigation are perfect. After making sure a web site has all the essential components, we then make certain it is found on the web through effective online marketing strategies and search engine optimization. |
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PPC Reporting And Analytics |
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Analytics and Reporting is the process of collecting information and understanding your online activities and visitor’s behavior. Rock island reports and analyzes which visitors are staying or leaving your site, which page of your site is most popular, what key words or phrases have the best response, whether or not your PPC campaigns are converting to sales and even where your visitors are coming from. |
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Customer Modeling |
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Rock Island determines what types of customers are looking at your site, whether they are only looking at page views or what percentages of people make a purchase. We also determine what percentage of people look at your home page and leave, or browse through others pages. Understanding and tracking through customer modeling helps us understand exactly how to make your site more efficient. |
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Link Popularity & Link Placement |
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Link popularity is very important to your site as it plays a key role in the visibility of a web site among the top of the search results. Some search engines require at least one or more links coming to a web site or they may very well drop it from their index. Rock Island makes sure that links are strategically placed on high traffic pages. |
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Email Broadcasting & Email Campaign |
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E-mail broadcasting is one of the most cost efficient means of marketing on the web as it allows you to reach prospective customers in seconds. Rock Island sets up an email broadcasting campaign beginning with the preparing of the e-mail to the full deployment of the message. |
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